How To Connect Google Analytics To Hubspot

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Google Analytics and HubSpot are both highly effective tools that can provide valuable knowledge about your website’s performance. When you integrate these platforms, you will have a thorough understanding of your website’s traffic, engagement, and conversions. This article will walk you through the steps of connecting Google Analytics to your HubSpot account. Let’s begin!

Step 1: Locate your Google Analytics tracking ID

First and foremost, you need to find your Google Analytics tracking ID. Here is how you do it:

  • Log into your Google Analytics account.
  • Click on Admin at the bottom left corner.
  • Select the account and property you want to track.
  • Click on Tracking Info and then Tracking Code.
  • Your tracking ID will be at the top of the page. It should look like this: UA-000000-2.

Step 2: Add your Google Analytics tracking ID to HubSpot

After obtaining your tracking ID, the next step is to add it to HubSpot. Here is how to do it:

  • Log into your HubSpot account.
  • Click on the settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Website > Pages.
  • Scroll down to the ‘Advanced Tracking’ section.
  • Paste your Google Analytics tracking ID into the Google Analytics field.
  • Click Save.

Step 3: Check if Google Analytics is connected to HubSpot

Now that you have added your tracking ID to HubSpot, it’s time to make sure that Google Analytics is successfully connected. Here’s how:

  • Open a page on your website in a new browser or an incognito window.
  • In Google Analytics, go to Real-Time > Overview.
  • You should see at least one active user on your site. If you do, congratulations! You have successfully connected Google Analytics to HubSpot.

By following these simple steps, you can merge the power of Google Analytics with the versatility of Hubspot. This will not only enhance your data analysis capabilities but also help you devise better, data-driven marketing strategies. Happy Analyzing!