How To Connect Google Analytics To Mailchimp

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Google Analytics offers a potent means to monitor and scrutinize the traffic on your website. To elevate your analytics experience, integrating it with MailChimp could significantly transform your approach. This article is designed to walk you through the steps of linking Google Analytics with MailChimp.

Step 1: Create a Google Analytics Account

If you don’t already have a Google Analytics account, you’ll need to create one. Go to Google Analytics and sign up for an account. Once you’ve created your account, you’ll be able to track your website traffic and analyze your data.

Step 2: Create a MailChimp Account

If you don’t already have a MailChimp account, you’ll need to create one. Go to MailChimp and sign up for an account. Once you’ve created your account, you’ll be able to create email campaigns and track their performance.

Step 3: Connect Google Analytics to MailChimp

To connect Google Analytics to MailChimp, you’ll need to follow these steps:

  1. Log in to your MailChimp account and go to the Google Analytics Integration page.
  2. Click on the “Connect Google Analytics” button and enter your Google Analytics tracking ID.
  3. Select the MailChimp lists that you want to track in Google Analytics.
  4. Click on the “Save Changes” button to complete the integration process.

Step 4: Track Your Email Campaigns

Once you’ve connected Google Analytics to MailChimp, you can start tracking your email campaigns. To do this, go to your Google Analytics account and navigate to the “Acquisition” section. From there, select “Campaigns” and look for the “MailChimp” source/medium combination.

Step 5: Analyze Your Data

Now that you’re tracking your email campaigns in Google Analytics, you can start analyzing your data. Look at metrics such as open rates, click-through rates, and conversion rates to see how well your campaigns are performing. Use this information to optimize your future campaigns and improve your overall marketing strategy.

Conclusion

Connecting Google Analytics to MailChimp can be a powerful tool for any marketer. By following the steps outlined in this article, you’ll be able to track your email campaigns and analyze your data like never before. Use this information to optimize your marketing strategy and drive more leads and sales for your business.