As a business owner or marketer leveraging Facebook Ads, you might be familiar with the Meta Pixel. This tracking code enables you to monitor conversions and refine your advertising efforts. Nonetheless, should there come a time when the Meta Pixel is no longer necessary or you wish to eliminate it for various reasons, below is a guide on how to remove it from your Business Manager account.
Step 1: Log in to Your Business Manager Account
To begin with, log in to your Facebook Business Manager account. Once you are logged in, click on the three horizontal lines located at the top right corner of the screen and select “Settings” from the drop-down menu.
Step 2: Navigate to the Pixels Section
In the Settings section, scroll down until you find the “Pixels” section. Click on it to access the list of pixels associated with your account.
Step 3: Find and Select the Meta Pixel
In the Pixels section, you will see a list of all the pixels associated with your account. Look for the pixel that is labeled as “Meta Pixel” or “Facebook Pixel”. Once you find it, click on it to access its settings.
Step 4: Delete the Meta Pixel
In the Meta Pixel settings page, you will see a button labeled “Delete Pixel”. Click on it and confirm that you want to delete the pixel. Once you have confirmed, the Meta Pixel will be deleted from your Business Manager account.
Step 5: Verify the Deletion
After deleting the Meta Pixel, log out of your Business Manager account and log back in to verify that the pixel has been successfully deleted. If you still see the pixel listed in the Pixels section, repeat the deletion process until it is removed.
Conclusion
Deleting the Meta Pixel from your Business Manager account is a simple process that can be completed in just a few steps. By following these steps, you can ensure that your pixel is deleted and no longer associated with your account.