Google Analytics offers a robust platform that delivers key insights on how your website is performing. But, to dive deeper into understanding how visitors are arriving at your website, consider integrating search console data within Google Analytics. Doing so will give you access to the specific keywords and terms that are funneling traffic to your website, along with other significant metrics.
Step 1: Connect Your Search Console Account
The first step in enabling search console data in Google Analytics is to connect your search console account. To do this, log into your Google Analytics account and navigate to the “Admin” section. From there, select the property you want to enable search console data for and click on “Property Settings.”
Step 2: Enable Search Console Data
Once you’re in the property settings, scroll down until you see the “Search Console” section. Click on “Advanced Settings” and then check the box to enable search console data. You may also want to select which search engines you want to include in your reporting.
Step 3: Verify Your Site
After enabling search console data, you’ll need to verify that you own the site you’re tracking. To do this, log into your Google Search Console account and navigate to the “Google Analytics” section. From there, select the property you want to verify and click on “Verify.” Follow the instructions to complete the verification process.
Step 4: Wait for Data
Once you’ve verified your site, it may take a few days for search console data to start showing up in Google Analytics. Be patient and check back periodically to see if the data has started flowing.
Conclusion
Enabling search console data in Google Analytics is a great way to get more detailed insights into how people are finding your site. By following these simple steps, you can start using this powerful tool to improve your website’s performance and drive more traffic to your site.