Google Analytics is a powerful tool that helps you to understand how users interact with your website. One of the most valuable features of Google Analytics is its ability to export data. This feature allows you to analyze data in other software like Excel or tableau, share reports with colleagues, and more. But how do you do that? Let’s dive deep and learn how to export data from Google Analytics.
Step 1: Navigate to the Report You Want to Export
Access Google Analytics, and navigate to the report that you desire to export. Google Analytics allows you to export data from almost every report. For instance, if you want to export data from the ‘Audience Overview’ report, you would navigate to Audience > Overview.
Step 2: Click on “Export” button
Once you are on the report page, you will find the ‘Export’ button in the top right corner of the report. This is between the report title and the date range filter.
Step 3: Choose Your Desired Export Format
When you click on the ‘Export’ button, Google Analytics will present you with several format options including CSV, TSV, TSV for Excel, Excel (XLSX), and Google Sheets. Choose the format that best fits your needs.
Step 4: Download the Exported File
After selecting your desired format, the exporting process will initiate, and your download will start automatically. The exported file will contain the same data and layout as the report in Google Analytics. You can then open and manipulate the data as you wish in your chosen program.
Using Google Analytics API for Data Export
If you want to export data on a regular basis or export a large amount of data, you might want to consider using the Google Analytics API. This can be setup by using a few lines of code.
// Load the Google Analytics API
var gapi = require('googleapis').google.analytics('v3');
// Authorize with your Google account credentials
gapi.client.setCredentials({
access_token: 'YOUR_ACCESS_TOKEN',
refresh_token: 'YOUR_REFRESH_TOKEN'
});
// Query the Google Analytics API
gapi.client.analytics.data.ga.get({
'ids': 'ga:YOUR_GA_ID',
'start-date': '30daysAgo',
'end-date': 'today',
'metrics': 'ga:sessions'
}, function(err, response) {
// Handle the response or error
});
In conclusion, Google Analytics is a versatile tool that goes beyond just collecting and visualizing data. It also enables data exportation for more in-depth analysis and sharing. Whether you choose to manually download your reports or automate the process with the Google Analytics API, the process is quite straightforward.