How To Find Average Position In Google Adwords

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It is essential to carefully track your Google AdWords performance for effective advertising campaigns. One significant factor to monitor is your ‘Average Position.’ But what does ‘Average Position’ mean and how can you locate it in Google AdWords? Let’s examine this in more detail.

What is Average Position?

The Average Position is a statistic that describes how your ad typically ranks against other ads. This rank determines in what order ads appear on the page. An average position of ‘1’ means that your ad shows ahead of all other ads, but it doesn’t necessarily mean your ad appears at the very top of the page.

Finding Average Position in Google AdWords

Unfortunately, Google officially retired the ‘Average Position’ metric in September 2019. But don’t worry, there are replacement metrics for it known as ‘Search top impression rate’ and ‘Search absolute top impression rate’ which offer a detailed view of your content’s prominence in Google searches. Follow these steps to find your ad position metrics:

  1. Sign in to your Google Ads account.
  2. Click on the ‘Campaigns’, ‘Ad groups’, or ‘Keywords’ located on the page menu.
  3. Click on the ‘Columns’ icon, then select ‘Modify columns’ from the drop-down menu.
  4. From there, click ‘Competitive metrics’, and then you will see ‘Search top impression rate’ and ‘Search absolute top impression rate’.
  5. Add these columns to your statistics table.
  6. Click ‘Apply’ to save your changes.

Now, you can easily track your ad position metrics and modify your advertising strategies accordingly.

Interpreting the Metrics

The ‘Search top impression rate’ is the percentage of your impressions that are shown anywhere above the organic search results. The ‘Search absolute top impression rate’ is the percentage of your impressions that are shown as the very first ad above the organic search results.

These two metrics are valuable for understanding where your ads are appearing on the search results page. If these percentages are lower than you’d like, it may be worth increasing your bids or improving your ad quality.

Remember, maintaining a balance between getting a good ad position and managing your budget efficiently is key to a successful ad campaign.

Conclusion

While the Average Position metric may no longer be available, the metrics that have replaced it provide more detailed insight into your ads’ visibility on Google’s Search Engine Results Pages (SERPs). By understanding and monitoring these metrics, you can optimize your Google AdWords campaigns for better results.