Facebook serves as a multi-purpose platform, functioning both as a social media site and a valuable marketing resource for many international businesses. As a marketer, it is imperative to have knowledge of your competitors’ actions, including their employment of Facebook ads. This article offers guidance on locating your competitors’ Facebook advertisements.
Step 1: Visit the Facebook Ad Library
Facebook has a public Ad Library that provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products. To access this, simply type “Facebook Ad Library” in your search engine or follow this link: https://www.facebook.com/ads/library.
Step 2: Search for your competitor
In the Facebook Ad Library, you can search for any organization or name of a Facebook Page. Simply enter the name of your competitor in the search box.
Step 3: Analyze the ads
Once you search, you’ll be presented with a list of ads that the Facebook Page is currently running. You’ll be able to see the start date of the ad, the ad creative, type of ad (image, video, carousel, etc.), and where the ad is being displayed (Facebook, Instagram, Messenger, Audience Network).
Step 4: Check the ad details
Click on “See Ad Details” to check more about the ad like the demographics of the people it’s reaching. This can give you a better understanding of who they are targeting. This is a great way to build your own Facebook ad strategy.
Conclusion
Understanding your competitor’s Facebook ad strategy is a smart move in building your own strategy. It allows you to see what works and what doesn’t in your industry. Remember, the aim isn’t to copy, but to learn and improve upon what your competitors are doing.