How To Find Duplicates In Hubspot

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HubSpot serves as an effective marketing automation tool, enabling businesses to draw in, connect with, and satisfy their clientele. Nonetheless, as is the case with any software, it may occasionally experience issues with duplicate data. In this piece, we aim to explore methods for identifying duplicates within HubSpot and strategies for avoiding such issues going forward.

Why Find Duplicates?

Finding duplicates in HubSpot is important because it can lead to confusion and errors. For example, if you have two contacts with the same email address, you may end up sending the same email twice or accidentally deleting one of them. Additionally, duplicate data can slow down your system and make it harder to analyze your data.

How to Find Duplicates

To find duplicates in HubSpot, you can use the built-in duplicate management tool. Here are the steps to follow:

  1. Go to your HubSpot account and click on “Contacts” or “Companies” depending on what type of data you want to check for duplicates.
  2. Click on the “Duplicates” tab in the left-hand menu.
  3. Select the fields that you want to compare. You can choose from a variety of fields such as email address, company name, or phone number.
  4. Click on “Find Duplicates” and HubSpot will search for any duplicates based on your selected criteria.
  5. Once HubSpot has found any duplicates, you can merge them together to create a single record. This will help prevent future errors and confusion.

Preventing Duplicates in the Future

To prevent duplicates from happening in the future, there are a few things you can do. Firstly, make sure that your data is clean and accurate before importing it into HubSpot. You can use tools like Excel or Google Sheets to check for any errors or inconsistencies.

Secondly, set up rules in HubSpot to prevent duplicates from being created. For example, you can create a rule that prevents two contacts with the same email address from being created. This will help ensure that your data is accurate and up-to-date.

Conclusion

Finding and preventing duplicates in HubSpot is an important part of maintaining a healthy database. By following the steps outlined in this article, you can ensure that your data is accurate and up-to-date. Remember to always check for duplicates before importing new data and set up rules to prevent them from happening in the future.