Share of impressions is a crucial indicator for advertisers utilizing Google Ads. It informs you about the frequency at which your advertisements are displayed relative to the total opportunities they had to be shown. In this article, we will delve into what share of impressions means and the method to locate it within Google Ads.
What is Impression Share?
Impression share is a metric that measures the percentage of impressions you receive divided by the total number of impressions you were eligible to receive. In other words, it tells you how often your ads are being shown compared to the total number of times they could have been shown. This metric is important because it helps you understand how well your ads are performing and whether or not you need to make changes to improve their visibility.
How to Find Impression Share in Google Ads
To find impression share in Google Ads, follow these steps:
- Log in to your Google Ads account and navigate to the campaign or ad group you want to view impression share for.
- Click on the “Columns” button in the top right corner of the page and select “Modify columns.”
- In the “Modify columns” window, scroll down until you see the “Impression Share” column. Check the box next to it and click “Apply.”
- Once you’ve added the impression share column, you can sort your campaign or ad group by this metric to see which ads are performing well and which ones need improvement.
Conclusion
Impression share is an important metric for any advertiser using Google Ads. By understanding how often your ads are being shown compared to the total number of times they could have been shown, you can make informed decisions about how to improve their visibility and performance. By following the steps outlined in this article, you can easily find impression share in Google Ads and use it to optimize your campaigns.