How To Get Google Adwords Tag

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Google AdWords is an effective tool that enables businesses of any size to connect with their desired audience. To fully utilize AdWords, it is necessary to install the Google AdWords tag on your website. This guide will walk you through the necessary steps to obtain your Google AdWords tag.

What is Google AdWords Tag?

Google AdWords tag, also known as the conversion tracking code, is a piece of code that is added to your website to track the behavior and conversions of your AdWords ads. This information can help you to understand the effectiveness of your ads, and optimize them for better results.

How to Get Google AdWords Tag?

Here are the steps to get your Google AdWords tag:

  1. Navigate to your AdWords account: Log in to your Google AdWords account.
  2. Go to the “Tools and Settings” menu: At the top of the page, click on the wrench icon for “Tools and Settings”.
  3. Click on “Conversions”: Under “Measurement”, click on “Conversions”.
  4. Add a new conversion action: Click on the plus button to create a new conversion action.
  5. Set up your conversion action: Enter the necessary details for your conversion action, such as the category, name, and value. Then, click “Create and continue”.
  6. Get your AdWords tag: You will now see your Google AdWords tag. You can either install this code yourself, or email it to your webmaster.

Installing the Google AdWords Tag

To install your Google AdWords tag, you or your webmaster will need to add it to the section of each webpage you want to track. Each tag will be unique to the specific conversion action it is associated with.

Here is an example of what your Google AdWords tag might look like:

    <script async src="https://www.googletagmanager.com/gtag/js?id=AW-XXXXXXXXX"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());

      gtag('config', 'AW-XXXXXXXXX');
    </script>

Replace ‘AW-XXXXXXXXX’ with your own AdWords Conversion ID.

Conclusion

Getting and installing your Google AdWords tag is a straightforward process that can provide valuable insights into your ad performance. By tracking your conversions, you can optimize your ads for better results, leading to increased sales and revenue for your business.