How To Get Google Analytics On My Website

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If you are looking to learn how to incorporate Google Analytics on your website, this post is for you! Google Analytics is an effective tool for gaining insight into your website’s traffic and user activity. It provides valuable information on your audience, their behavior on your website, and the impact of your online marketing strategies. Let’s begin.

Step 1: Create Your Google Analytics Account

First and foremost, you’ll need to create your Google Analytics account. If you already have a Google or Gmail account, you can simply use that one. Just go to the Google Analytics homepage and click on ‘Start for free’.

Step 2: Set Up Your Property and View

After signing in, you’ll be prompted to set up your first property (your website). Name it, then you’ll need to add your website’s URL, select an industry category, and a reporting time zone.
Next, you’ll need to set up a “View”, which determines how your data is filtered, configured, and presented. You can name it “All Website Data” to start with.

Step 3: Get Your Tracking ID and Code

Once you’ve set up your property and view, Google Analytics will generate a unique tracking ID and tracking code for your website. It’s a small piece of JavaScript code that you’ll need to add to your website’s pages. To find it, click on ‘Tracking Info’, and then ‘Tracking Code’.

Step 4: Install the Tracking Code on Your Website

Now, it’s time to add the Google Analytics tracking code to your website. How this is done depends on the platform you’re using.

For WordPress Websites (without a plugin):

<?php
    add_action('wp_footer', 'add_googleanalytics');
    function add_googleanalytics() { ?
        // Paste your Google Analytics code from Step 3 here
    <?php } ?

For HTML Websites:

    // Paste your Google Analytics code from Step 3 before the closing  tag.

For other platforms (like Wix, Shopify, or Squarespace), refer to the platform’s own guide on custom code installation.

Step 5: Check Your Installation

Once the tracking code is installed, it’s essential to verify that Google Analytics is receiving data. Go back to the Google Analytics dashboard, in the ‘Real-time’ section, if you see at least one active user (you), then it’s working!

And that’s it! You have successfully installed Google Analytics on your website. Now, you can leverage this powerful tool to analyze your website’s traffic and make data-driven decisions to grow your online presence.