MailerLite is a powerful email marketing platform that allows you to create and send beautiful emails to your subscribers. One of the key features of MailerLite is its ability to group subscribers based on their interests, behavior, or other criteria. In this article, we will explore how to group subscribers in MailerLite.
Creating Groups
To create a new group in MailerLite, log in to your account and navigate to the “Subscribers” tab. From there, click on the “Groups” button and select “Create Group.” You will be prompted to enter a name for your group and choose whether it is a static or dynamic group.
Static Groups
Static groups are manually created by you and do not change automatically. To create a static group, simply enter the name of the group and click “Create.” You can then add subscribers to this group manually or import them from a CSV file.
Dynamic Groups
Dynamic groups are created based on certain criteria that you specify. For example, you could create a dynamic group for all subscribers who have opened your last email campaign. To create a dynamic group, select “Create Dynamic Group” and enter the name of the group. You will then be prompted to choose the criteria for this group.
Managing Groups
Once you have created your groups, you can manage them by clicking on the “Groups” button in the “Subscribers” tab. From there, you can view all of your groups and see how many subscribers are in each one. You can also edit or delete groups as needed.
Using Groups in MailerLite
Groups are a powerful tool for segmenting your email list and sending targeted messages to specific audiences. For example, you could create a group for all subscribers who have purchased a certain product and send them an email with a special offer. You can also use groups to track the performance of your email campaigns by analyzing the open and click-through rates for each group.
Conclusion
In conclusion, grouping subscribers in MailerLite is a simple yet powerful way to segment your email list and send targeted messages to specific audiences. By creating static or dynamic groups based on certain criteria, you can easily manage and analyze the performance of your email campaigns.