Instagram Reels are becoming an increasingly popular means for businesses and individuals to distribute their content. As its popularity grows, it comes as no surprise that many are now utilizing this feature for marketing purposes. In this guide, we will demonstrate how to configure Facebook ads for Instagram Reels.
Step One: Create Your Ad
First things first, you need to create the ad that you want to display on Instagram Reels. This process is done through Facebook’s Ads Manager. Remember to make sure your ad is engaging and relevant to your target audience.
Step Two: Select Your Objective
When setting up your ad, you’ll be asked to select an objective. If you’re looking to have your ad displayed on Instagram Reels, the best objectives to select are either ‘Brand Awareness’ or ‘Reach’.
Step Three: Choose Your Audience
Next, you need to choose who will see your ad. You can set specific parameters based on demographics, interests, and behaviors. This is a crucial step to ensure your ad is reaching the right people.
Step Four: Select Your Placements
Here’s where it gets interesting. In the ad set settings, under the ‘Placements’ section, you can choose where you want your ad to appear. For Instagram Reels, you need to select ‘Instagram’ and then ‘Reels’.
Step Five: Set Your Budget and Schedule
Last but not least, you’ll set your budget and schedule for your ad. You can choose how much you want to spend on your ad campaign and when you want your ad to run.
Conclusion
And there you have it, a simple step-by-step guide on how to have Facebook ads on Instagram Reels. Remember, the key to a successful ad is making sure it’s relevant, engaging and well-targeted. Happy advertising!