Google Analytics offers a robust solution for monitoring and understanding the flow of traffic on your website. By implementing the tracking code, you will be able to access crucial information about your site’s visitors, such as their visited pages, their sources of traffic, and the devices they’re using. In this article, we are going to guide you through the steps required to embed the Google Analytics tracking code on your website.
Step 1: Create a Google Analytics Account
The first step in installing Google Analytics is to create an account. If you don’t already have one, head over to the Google Analytics website and sign up for a free account. Once you’ve created your account, you’ll be able to access the tracking code that you’ll need to install on your website.
Step 2: Install the Tracking Code
Once you have your tracking code, it’s time to install it on your website. The easiest way to do this is by adding a snippet of JavaScript code to the <head> section of your website’s HTML code. Here’s an example of what the code might look like:
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
Replace the UA-XXXXX-Y with your own tracking ID, which you can find in your Google Analytics account. You’ll also need to replace auto with the name of the property you want to track.
Step 3: Verify Your Installation
Once you’ve installed the tracking code, it’s important to verify that it’s working properly. You can do this by opening up your Google Analytics account and checking the Real-Time report. If you see data coming in, then your installation was successful.
Conclusion
Installing Google Analytics tracking code into your website is a simple process that can provide valuable insights into how visitors are interacting with your site. By following the steps outlined in this article, you’ll be able to install the tracking code and start collecting data in no time.