How To Integrate Paypal With Mailchimp

If you want to accept payments through PayPal and manage your email marketing campaigns with MailChimp, then integrating the two platforms can be a great solution. In this article, we will guide you through the process of integrating PayPal with MailChimp.

Step 1: Create a PayPal Business Account

The first step in integrating PayPal with MailChimp is to create a PayPal business account. This will allow you to accept payments from your customers and manage your transactions through the PayPal platform.

How to Create a PayPal Business Account

  1. Go to the PayPal website and click on “Sign Up” in the top right corner.
  2. Select “Business” as your account type and enter your email address and password.
  3. Enter your business information, including your company name, address, and phone number.
  4. Confirm your email address by clicking on the link sent to your inbox.
  5. Log in to your PayPal account and go to “Settings” > “Payments” > “Get Paid” > “PayPal Buttons.”
  6. Click on “Create Button” and select “Buy Now” as the button type. Enter the details of your product or service, including the price and currency.
  7. Copy the code generated by PayPal and paste it into your website’s HTML code where you want the button to appear.

Step 2: Connect Your PayPal Account to MailChimp

Once you have created your PayPal business account, the next step is to connect it to your MailChimp account. This will allow you to track your sales and manage your email marketing campaigns more effectively.

How to Connect Your PayPal Account to MailChimp

  1. Log in to your MailChimp account and go to “Settings” > “Extras” > “Ecommerce.”
  2. Click on “Connect a Store” and select “PayPal” as the store type.
  3. Enter your PayPal email address and password, and click on “Continue.”
  4. Select the currency you want to use for your transactions and click on “Save Changes.”

Step 3: Create a MailChimp Campaign

Now that you have connected your PayPal account to MailChimp, you can create a campaign to promote your product or service. This will allow you to reach out to your subscribers and encourage them to make a purchase.

How to Create a MailChimp Campaign

  1. Log in to your MailChimp account and go to “Campaigns” > “Create.”
  2. Select the type of campaign you want to create, such as an email or landing page.
  3. Enter the details of your campaign, including the subject line, sender name, and content.
  4. Click on “Save” to save your campaign draft.

Step 4: Track Your Sales with MailChimp

Once you have created your campaign, the next step is to track your sales through MailChimp. This will allow you to see how many people are clicking on your PayPal button and making a purchase.

How to Track Your Sales with MailChimp

  1. Log in to your MailChimp account and go to “Campaigns” > “All Campaigns.”
  2. Click on the campaign you want to track and select “Reports” from the drop-down menu.
  3. Scroll down to the “Ecommerce” section and click on “View Report.”
  4. You will see a breakdown of your sales, including the number of orders, revenue, and conversion rate.

Conclusion

Integrating PayPal with MailChimp can be a great way to streamline your ecommerce and email marketing efforts. By following these steps, you can create a seamless experience for your customers and track your sales more effectively.