How To Link Google My Business To Google Ads

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Google My Business is a cost-free tool that enables businesses to control their online representation on Google, encompassing Search and Maps. Connecting your Google My Business account to your Google Ads account can boost your online exposure and broaden your customer base. In this article, we will lead you through the steps of uniting your Google My Business account with your Google Ads account.

Step 1: Sign in to Your Google My Business Account

To begin, sign in to your Google My Business account. If you don’t have an account yet, you can create one by visiting Google My Business. Once you are signed in, you will be able to access all the features and settings of your account.

Step 2: Sign in to Your Google Ads Account

Next, sign in to your Google Ads account. If you don’t have an account yet, you can create one by visiting Google Ads. Once you are signed in, you will be able to access all the features and settings of your account.

Step 3: Link Your Google My Business Account to Your Google Ads Account

To link your Google My Business account to your Google Ads account, follow these steps:

  1. In your Google My Business account, click on the “Maps” tab.
  2. Click on the “Create Map” button and give your map a name.
  3. On the left-hand side of the screen, click on the “Import” button and select “Import from Google Ads.”
  4. Select the Google Ads account you want to link to your Google My Business account and click on the “Import” button.
  5. Once the import is complete, you will see a list of locations that have been imported. Click on the “Create Map” button to create a map with these locations.

Step 4: Verify Your Google My Business Account

To ensure that your Google My Business account is linked correctly to your Google Ads account, you need to verify your Google My Business account. To do this, follow these steps:

  1. In your Google My Business account, click on the “Verify Now” button.
  2. Select the verification method that works best for you (e.g., postcard, phone call, or email).
  3. Enter the required information and submit your request.
  4. Once you receive the verification code, enter it in your Google My Business account to complete the verification process.

Step 5: Create a Location Extension for Your Google Ads Campaign

To display your business location information in your Google Ads campaign, you need to create a location extension. To do this, follow these steps:

  1. In your Google Ads account, click on the “Campaigns” tab.
  2. Select the campaign you want to add a location extension to and click on the “Ad Extensions” tab.
  3. Click on the “Location Extension” button and select the Google My Business account you want to link to your campaign.
  4. Enter the required information (e.g., business name, address, phone number) and save your changes.

Conclusion

By linking your Google My Business account to your Google Ads account, you can enhance your online visibility and reach more customers. By following the steps outlined in this article, you can easily link your accounts and create a location extension for your Google Ads campaign. Remember to verify your Google My Business account to ensure that your information is accurate and up-to-date.