Google Ads, formerly known as Google AdWords, is an effective resource for both digital marketers and businesses, providing the opportunity to advertise on a widely-used platform. Among the various types of ads available on Google Ads, banner ads prove to be highly successful. These ads have the potential to capture the interest of potential customers and direct them to your website. But, you may wonder, how exactly do you create these ads? In this post, we will walk you through the process of setting up banner ads on Google Ads.
Step 1: Create a New Campaign
First and foremost, you need to create a new campaign. To do this, log in to your Google AdWords account, click on the “Campaigns” tab on the left-hand side, and then click on the “+ New Campaign” button.
Step 2: Choose Your Campaign Type
Once you have clicked on creating a new campaign, you should choose your campaign type. For banner ads, you’ll want to select “Display Network Only.”
Step 3: Configure Your Campaign
After selecting your campaign type, it’s time to configure your campaign. This includes naming your campaign, choosing your bid strategy, setting your budget, and more. Make sure to configure your settings according to your advertising goals and budget.
Step 4: Design Your Banner Ad
Once you have configured your campaign, it’s time to design your banner ad. When creating your banner ad, keep in mind that Google AdWords supports several banner sizes. However, Google recommends using the following sizes as they tend to have the best performance: 300×250, 336×280, 728×90, 300×600, and 320×100. Make sure that your ad is visually appealing, includes a call to action, and conveys your message clearly.
Step 5: Upload Your Banner Ad
After designing your banner ad, it’s time to upload it to Google AdWords. To do this, go to the “Ad group” level in your campaign and click on the “+ New Ad” button. Then, select “Image ad” and upload your banner.
Step 6: Review and Launch Your Campaign
Lastly, review your campaign settings and your ad. Make sure everything is set up as you want it. Once you’re satisfied with your ad and your settings, click on the “Save and Continue” button. Your banner ad will then be sent for review. Once approved, your ad will start showing on the Google Display Network.
We hope this guide on how to place banner ads in Google AdWords has been helpful. Remember, success with Google AdWords doesn’t happen overnight. It requires ongoing testing and optimization. Good luck with your campaigns!