How To Resubscribe A Contact In Hubspot

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In the realm of digital marketing, HubSpot stands out as one of the most widely used and effective tools for organizing, cultivating, and monitoring contacts. Despite its effectiveness, there may be instances where a contact is mistakenly unsubscribed. In these situations, it is necessary to resubscribe the contact in order to maintain communication. This blog post will provide step-by-step instructions on how to successfully resubscribe a contact in HubSpot.

Understanding Contact Subscription Status

Before we delve into the steps for resubscription, it’s essential to understand the different subscription statuses in HubSpot. Typically, a contact can have any of the following statuses:

  • Subscribed: The contact has opted in to receive all types of communications.
  • Unsubscribed: The contact has opted out from receiving all types of communications.
  • Opted out of all emails: The contact has globally unsubscribed from all communications.

It’s important to note that according to the CAN-SPAM Act, once a contact has unsubscribed or opted out of all emails, you cannot manually change their email subscription type to Subscribed. However, if the contact has manually unsubscribed, HubSpot allows you to resubscribe them following their permission.

Steps to Resubscribe a Contact in HubSpot

Now let’s proceed with the steps to resubscribe a contact in HubSpot.

Step 1: Navigate to Contacts

From your HubSpot dashboard, navigate to Contacts > Contacts. This will open your contacts database.

Step 2: Select the Contact

Next, you need to select the specific contact that you want to resubscribe by clicking on their name.

Step 3: Go to Email Information

Once you’re on the contact’s detail page, scroll down until you find the Email information section.

Step 4: Resubscribe Contact

Under the Email Information section, click on Manage email subscriptions. From the slide-in pane on the right side, click on Resubscribe these contacts. This will open a dialog box where you need to confirm your action by clicking on Yes, resubscribe.

<a href="HubSpotDashboardURL/contacts">Contacts &gt; Contacts</a>

<a href="ContactDetailPageURL">Contact Name</a>

<div class="email-information">
<!--Resubscribe Contact-->
<a href="ManageEmailSubscriptionURL">Manage email subscriptions &gt; Resubscribe these contacts &gt; Yes, resubscribe</a>
</div>

Note: The actual resubscribe action can only be performed by the contact. They need to click the resubscribe link in an email you’ve sent them, or they can request to be resubscribed by contacting you directly.

Conclusion

Resubscribing a contact in HubSpot is a straightforward process once you know the steps. Nevertheless, always ensure to respect your contacts’ communication preferences and adhere to the CAN-SPAM Act guidelines while managing their subscription status.