How To Run Gmail Ads

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Gmail Ads, previously known as Gmail Sponsored Promotions (GSP), are a powerful tool for directly connecting with your desired audience through their inbox. This post will guide you through the steps of creating a successful Gmail Ads campaign.

Step 1: Setting up a Google Ads account

If you don’t have one already, the first step is to create a Google Ads account, which can be done at ads.google.com.

Step 2: Create a new campaign

Log into your Google Ads account, click on Campaigns, then select the + New Campaign button.

Step 3: Select your campaign type

Choose the Display Network campaign type. This is important as Gmail Ads are a part of Google’s Display Network.

Step 4: Define your campaign settings

Specify your target audience, their location, your budget, and your bid strategy. These settings can be adjusted later on if needed.

Step 5: Create your ad group

Choose your targeting criteria for the ad group. This can be by keywords, topics, or demographic groups. The more specific your targeting, the more effective your campaign will likely be.

Step 6: Create your Gmail ad

Choose Gmail campaign and then you can create your ad. You have the option to use a single image, multi-product, or a catalog layout. Be sure to include a strong call-to-action to encourage users to click on your ad.

Step 7: Save and Review

Once you are done setting up your ad, click Save and Continue and then review your campaign details to make sure everything is correct.

And that’s it! You’re now ready to launch your Gmail Ads campaign. Remember, the success of your campaign will largely depend on the quality of your ad and how well you’ve targeted your audience, so always pay close attention to these aspects.

This process can be further automated and optimized using Google Ads scripts. For example, a simple script to get the performance report for your Gmail ads could look like this:

            function main() {
                var report = AdsApp.report(
                    "SELECT CampaignName, AdGroupName, Impressions, Clicks, Cost " +
                    "FROM CAMPAIGN_PERFORMANCE_REPORT " +
                    "WHERE AdvertisingChannelType = 'DISPLAY' " +
                    "AND ClickType = 'Gmail clicks to website' " +
                    "DURING LAST_30_DAYS");
                report.exportToSheet(SpreadsheetApp.getActiveSpreadsheet().getActiveSheet());
            }

We hope this post has provided some helpful insights on how to run Gmail Ads. Happy advertising!