Google Analytics is an influential platform that offers essential data regarding the performance of your website. Tracking the performance of your site on mobile devices compared to desktop PCs is a critical metric. This article will guide you on how to compare mobile versus desktop performance in Google Analytics.
Step 1: Log in to Google Analytics
The first step is to log in to your Google Analytics account. Once you are logged in, you will be taken to the dashboard where you can see an overview of your website’s performance.
Step 2: Navigate to Audience Report
To see mobile vs desktop in Google Analytics, you need to navigate to the Audience report. This report provides information about the demographics and behavior of your website’s visitors.
Step 3: Select Device Category
Once you are on the Audience report, select the Device category from the left-hand menu. This will show you a breakdown of the devices that your visitors use to access your website.
Step 4: Compare Mobile and Desktop Performance
To compare mobile vs desktop performance, look at the data for each device category. You can see the number of sessions, pageviews, and other metrics for each device type. This will give you an idea of how your website performs on different devices.
Step 5: Use Segments to Filter Data
If you want to drill down further into the data, you can use segments to filter the information. For example, you could create a segment for mobile users only and compare their behavior with desktop users.
Conclusion
In conclusion, seeing mobile vs desktop in Google Analytics is an important step in understanding how your website performs on different devices. By following the steps outlined above, you can easily track this metric and make informed decisions about your website’s design and optimization.