Segmenting your email list is an important step in creating targeted and effective marketing campaigns. By segmenting your list, you can tailor your messages to specific groups of subscribers based on their interests, behavior, or other characteristics. In this article, we will discuss how to segment your list based on product using MailerLite.
Step 1: Create a Segment
The first step in segmenting your list is to create a segment. To do this, log in to your MailerLite account and click on the “Segments” tab. From there, click on the “Create Segment” button.
Step 2: Select Criteria
Once you have created a segment, you will need to select the criteria that will define it. In this case, we want to segment our list based on product. To do this, click on the “Conditions” tab and select “Product” from the drop-down menu.
Step 3: Select Product
Next, you will need to select the specific product that you want to segment your list based on. Click on the “Select Product” button and choose the product from the drop-down menu.
Step 4: Save Segment
Once you have selected the criteria for your segment, click on the “Save Segment” button to save your changes. Your new segment will now appear in your list of segments.
Conclusion
Segmenting your email list based on product is a powerful way to create targeted and effective marketing campaigns. By following the steps outlined in this article, you can easily segment your list using MailerLite and start creating more personalized messages for your subscribers.