MailChimp is a widely-used email marketing tool enabling companies to dispatch customized emails to their audience. A distinguishing aspect of MailChimp is its functionality to distribute individual coupon codes to every subscriber. In this piece, we’ll explore the process of sending unique coupon codes via MailChimp.
Step 1: Create a New Campaign
To start sending unique coupon codes in MailChimp, you need to create a new campaign. Log in to your MailChimp account and click on the “Create” button in the top right corner of the screen. Select “Email” from the drop-down menu and give your campaign a name.
Step 2: Create a New Email
Once you have created a new campaign, click on the “Create Email” button to start creating your email. You can choose from one of MailChimp’s pre-designed templates or create your own using the drag-and-drop editor.
Step 3: Add Merge Tags
To send unique coupon codes to each subscriber, you need to add merge tags to your email. Merge tags are special codes that allow you to personalize your emails by inserting data from your subscribers’ profiles. In this case, we will use the “Unique Code” merge tag to generate a unique coupon code for each subscriber.
Step 4: Preview and Test
Before sending your email, it’s important to preview and test it to ensure that everything is working correctly. Click on the “Preview” button in the top right corner of the screen to see how your email will look like on different devices. You can also send a test email to yourself or a colleague to make sure that the unique coupon codes are being generated correctly.
Step 5: Schedule and Send
Once you have previewed and tested your email, it’s time to schedule and send it. Click on the “Schedule” button in the top right corner of the screen and select a date and time for your email to be sent. You can also choose to send your email immediately or use MailChimp’s automation features to trigger your email based on certain conditions.
Conclusion
Sending unique coupon codes in MailChimp is a great way to personalize your emails and increase engagement with your subscribers. By following the steps outlined in this article, you can create a campaign that generates unique coupon codes for each subscriber and sends them directly to their inbox.