Google Ads serves as an effective instrument for targeting your desired audience and increasing traffic to your website. Nonetheless, it’s crucial to ensure that your advertising campaigns are operating optimally and to their fullest potential. An approach to achieving this is by establishing a conclusion date for your Google Ads campaign.
Why Set an End Date?
Setting an end date for your Google Ads campaign can help you control your budget and ensure that your ads are only running during the time period that makes sense for your business. For example, if you’re promoting a seasonal product or service, you may want to set an end date that coincides with the end of the season.
How to Set an End Date
To set an end date for your Google Ads campaign, follow these simple steps:
- Log in to your Google Ads account and navigate to the “Campaigns” tab.
- Click on the campaign that you want to edit.
- In the “Settings” section, click on “Ad Scheduling.”
- Under “Schedule,” select “Custom schedule” and enter the start and end dates for your campaign.
- Click “Save” to apply your changes.
Conclusion
Setting an end date for your Google Ads campaign can help you control your budget and ensure that your ads are only running during the time period that makes sense for your business. By following these simple steps, you can easily set an end date for your campaign and optimize your advertising efforts.