How To Set Up Enhanced Conversions Google Ads

by

Enhanced conversions offer a robust solution for advertisers aiming to more effectively track and fine-tune their campaigns. By implementing enhanced conversions, advertisers gain access to more precise information regarding the performance of their advertisements, enabling them to make more informed decisions on budget allocation.

Step 1: Create a Google Tag Manager Account

The first step in setting up enhanced conversions is to create a Google Tag Manager account. If you already have an account, skip this step and move on to the next one.

How to Create a Google Tag Manager Account

  1. Go to tagmanager.google.com and click “Sign In & Create”
  2. Enter your email address and password, or create an account if you don’t have one
  3. Click “Continue” and follow the prompts to set up your account

Step 2: Install the Google Tag Manager Code on Your Website

Once you have created a Google Tag Manager account, the next step is to install the code on your website. This will allow Google Tag Manager to track and collect data on your conversions.

How to Install the Google Tag Manager Code on Your Website

  1. Log in to your Google Tag Manager account and click “Install Google Tag”
  2. Copy the code that appears on the screen
  3. Paste the code into the header of your website’s HTML code
  4. Save your changes and test to make sure the code is working properly

Step 3: Create a Conversion Action in Google Tag Manager

Now that you have installed the Google Tag Manager code on your website, it’s time to create a conversion action. This will allow you to track specific actions that users take on your site, such as making a purchase or filling out a form.

How to Create a Conversion Action in Google Tag Manager

  1. Log in to your Google Tag Manager account and click “Tags”
  2. Click “New” and select “Google Ads Enhanced Conversions” from the drop-down menu
  3. Enter a name for your conversion action and select the type of conversion you want to track
  4. Configure any additional settings, such as the value of the conversion or the currency used
  5. Save your changes and test to make sure the conversion action is working properly

Step 4: Create a Google Ads Conversion Action

The final step in setting up enhanced conversions for Google Ads is to create a conversion action in your Google Ads account. This will allow you to track and optimize your campaigns based on the data collected by Google Tag Manager.

How to Create a Google Ads Conversion Action

  1. Log in to your Google Ads account and click “Tools & Settings”
  2. Click “Conversions” and then “New Conversion Action”
  3. Enter a name for your conversion action and select the type of conversion you want to track
  4. Configure any additional settings, such as the value of the conversion or the currency used
  5. Save your changes and test to make sure the conversion action is working properly

Conclusion

Setting up enhanced conversions for Google Ads can be a powerful tool for advertisers who want to track and optimize their campaigns more effectively. By following these steps, you can create accurate data on how your ads are performing and make better decisions about where to allocate your budget.