Sharing a pixel on Facebook can be a great way to promote your content and reach a wider audience. However, it can also be a bit confusing if you’re not familiar with the process. In this article, we’ll walk you through the steps to share a pixel on Facebook.
Step 1: Create a Pixel
The first step in sharing a pixel on Facebook is to create one. A pixel is a small piece of code that you can add to your website or landing page. When someone visits your site and takes an action, such as making a purchase or filling out a form, the pixel will track that action and send the data back to Facebook.
How to Create a Pixel
- Log in to your Facebook account and go to the Ads Manager.
- Click on “Pixels” in the left-hand menu.
- Click on “Create a Pixel.”
- Enter a name for your pixel and click “Continue.”
- Copy the code that Facebook provides you with and paste it into the header of your website or landing page.
- Verify that the pixel is working by visiting your site and taking an action, such as making a purchase. You should see the action appear in your Facebook Ads Manager within 24 hours.
Step 2: Create a Custom Audience
Once you have created a pixel, you can use it to create a custom audience on Facebook. A custom audience is a group of people who have taken a specific action on your website or landing page.
How to Create a Custom Audience
- Log in to your Facebook account and go to the Ads Manager.
- Click on “Audiences” in the left-hand menu.
- Click on “Create Audience” and select “Custom Audience.”
- Select “Website Traffic” as your source and enter the URL of your website or landing page.
- Select the pixel that you created earlier and choose the action that you want to track, such as making a purchase or filling out a form.
- Enter a name for your custom audience and click “Create Audience.”
Step 3: Create an Ad Campaign
Now that you have created a custom audience, you can use it to create an ad campaign on Facebook. An ad campaign is a series of ads that are targeted at a specific group of people.
How to Create an Ad Campaign
- Log in to your Facebook account and go to the Ads Manager.
- Click on “Campaigns” in the left-hand menu.
- Click on “Create” and select “Ad Set.”
- Select the campaign objective that you want to achieve, such as driving traffic to your website or generating leads.
- Enter a name for your ad set and click “Continue.”
- Select the custom audience that you created earlier and enter any additional targeting criteria that you want to use.
- Create your ad by selecting an image, video, or carousel of images, entering a headline and description, and choosing a call-to-action button.
- Enter a budget for your ad campaign and set the duration of your campaign.
- Review your ad and click “Place Order” to launch your campaign.
Conclusion
Sharing a pixel on Facebook can be a powerful way to promote your content and reach a wider audience. By following the steps outlined in this article, you can create a pixel, create a custom audience, and launch an ad campaign that targets your ideal customers.