Conversion tracking in Google Ads is a critical element for companies employing Google Ads to advertise their goods or services. It enables you to monitor the number of individuals who are clicking on your advertisements and turning into customers. Nevertheless, ensuring that your conversion tracking is operating correctly is vital for accurately assessing the success of your advertising efforts.
Step 1: Set Up Conversion Tracking
The first step in testing if your Google Ads conversion tracking is working is to set it up. To do this, log into your Google Ads account and navigate to the “Conversions” tab. From there, click on the “Create Conversion Action” button and follow the prompts to create a new conversion action.
Step 2: Test Your Conversion Tracking Code
Once you’ve set up your conversion tracking code, it’s important to test it to make sure that it’s working properly. To do this, create a new Google Ads campaign and add a new ad group with a single ad. In the ad, include a link to a landing page on your website that has the conversion tracking code installed. Then, run the ad for a few days and monitor your conversion tracking data to see if it’s being recorded accurately.
Step 3: Check Your Conversion Tracking Data
After running your test campaign, log into your Google Ads account and navigate to the “Conversions” tab. From there, click on the “All Conversions” report and look for any discrepancies between the number of conversions recorded by Google Ads and the actual number of conversions you received. If there are any differences, investigate further to determine why.
Step 4: Make Any Necessary Changes
If you find any issues with your conversion tracking code or data, make any necessary changes to ensure that it’s working properly. This may involve updating the code on your website, adjusting your Google Ads settings, or troubleshooting any technical issues.
Conclusion
Testing if your Google Ads conversion tracking is working is an important step in ensuring that you’re getting accurate data about the effectiveness of your campaigns. By following these steps, you can set up and test your conversion tracking code, monitor your data, and make any necessary changes to ensure that it’s working properly.