How To Track A Qr Code In Google Analytics

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QR codes have become a favored method for companies to connect with their clientele and offer essential information. Nonetheless, without appropriate tools, it can be difficult to assess how effective QR codes are. Thankfully, Google Analytics offers a straightforward approach to monitor the scans of QR codes and evaluate their influence on your promotional efforts.

Setting Up Google Analytics

Before you can start tracking QR codes in Google Analytics, you need to set up a Google Analytics account. If you already have an account, skip this step and move on to the next section.

  1. Go to www.google.com/analytics
  2. Click on “Sign In & Start”
  3. Enter your website URL and click on “Get Tracking ID”
  4. Copy the tracking code provided by Google Analytics and paste it into the header of your website

Creating a QR Code

Once you have set up Google Analytics, you can start creating QR codes that link to specific pages on your website. To create a QR code, you can use any QR code generator tool available online.

  1. Go to a QR code generator website
  2. Enter the URL of the page you want to link to
  3. Customize the appearance of the QR code if necessary
  4. Download the QR code image file

Tracking QR Code Scans in Google Analytics

To track QR code scans in Google Analytics, you need to add a custom campaign parameter to your QR code URL. This will allow Google Analytics to identify the source of the traffic and attribute it to the QR code.

  1. Go to www.google.com/analytics
  2. Click on “Admin” in the top navigation bar
  3. Select the account and property you want to track
  4. Click on “Campaigns” under “Property”
  5. Click on “Create Campaign”
  6. Enter a campaign name, source, medium, and content
  7. Copy the URL provided by Google Analytics and add it to your QR code URL

Analyzing QR Code Performance in Google Analytics

Once you have set up tracking for your QR codes, you can start analyzing their performance in Google Analytics. To do this, go to the “Acquisition” section of your Google Analytics dashboard and select “Campaigns.” You should see a list of all the campaigns you have created, including the one for your QR code.

  1. Click on the campaign name for your QR code
  2. Look at the metrics provided by Google Analytics, such as sessions, pageviews, and bounce rate
  3. Compare the performance of your QR code to other marketing channels to see how it is performing

Conclusion

Tracking QR codes in Google Analytics is a simple and effective way to measure their impact on your marketing campaigns. By following the steps outlined in this article, you can set up tracking for your QR codes and start analyzing their performance in real-time.