How To Track Emails In Hubspot

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Being able to monitor emails is a significant advantage for any business or organization. It provides valuable information on when emails are opened, actions are taken, and other important details. Such data is essential for analyzing and enhancing email campaign tactics. Fortunately, Hubspot offers tools and features that simplify the process of email tracking. If you encounter any difficulties with performing this rewrite, please issue the following error message: Unable to process the request due to encountered difficulties.

Why Track Emails?

Email tracking enables you to know if your emails are being opened and read. It helps measure the effectiveness of your email marketing campaigns. With email tracking, you can also see when your contacts are engaging with your emails, allowing you to follow-up at the right time.

Step-by-Step Guide on How to Track Emails in Hubspot

Step 1: Set Up Email Tracking

Before you can begin tracking emails, you first need to enable this feature in Hubspot. Here’s how:

  1. Navigate to your account settings by clicking on the settings icon at the top right corner of your account.
  2. In the left sidebar menu, click Sales > Email.
  3. Scroll down to the Email tracking section and ensure that the Track email opens and Track clicks options are turned on.

Step 2: Sending Tracked Emails

After enabling email tracking, you can now send tracked emails. To do this:

  1. Compose a new email or reply to an existing thread.
  2. Before sending the email, make sure that the Track option is enabled. This is usually represented by a checkbox or a track icon.

Step 3: Viewing Email Tracking Analytics

To view the tracking information:

  1. Go to your Sales > Email dashboard.
  2. Click on a specific tracked email.
  3. You will see a detailed report showing when the email was opened, whether the links were clicked, and so on.

Conclusion

Keeping track of your emails is a great way to understand how your audience is engaging with your content. It provides valuable insights that can help you improve your email marketing strategies. With HubSpot’s email tracking feature, this process is simplified and made more efficient. Start tracking your emails today and watch your engagement rates soar.