How To Track Utm In Google Analytics

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UTM tracking is an effective means of gauging the success of your marketing campaigns. By incorporating UTM parameters into your URLs, you can monitor the number of clicks on your links and their source. This article will guide you through implementing UTM tracking in Google Analytics and utilizing it to enhance your marketing strategies.

Setting Up UTM Tracking

To set up UTM tracking in Google Analytics, you need to create a custom campaign. Here are the steps to follow:

  1. Log in to your Google Analytics account and navigate to the Admin section.
  2. Click on the property for which you want to set up UTM tracking.
  3. Under the Property column, click on Tracking Info > Campaigns.
  4. Click on the +New Campaign button and enter a name for your campaign.
  5. In the Campaign Source field, enter the source of your traffic (e.g., email, social media).
  6. In the Campaign Medium field, enter the medium through which you are promoting your content (e.g., banner ads, newsletters).
  7. In the Campaign Name field, enter a name for your campaign that is specific to the content you are promoting.
  8. Click on Save and you’re done!

Using UTM Tracking in Google Analytics

Once you have set up UTM tracking, you can use it to track the performance of your marketing campaigns. Here are some ways to use UTM tracking in Google Analytics:

  • Track the number of clicks on your links by looking at the Campaigns report under Acquisition > Campaigns.
  • See where your traffic is coming from by looking at the Source/Medium report under Acquisition > All Traffic.
  • Identify which campaigns are performing best by comparing the number of clicks and conversions for each campaign in the Campaigns report.

Conclusion

UTM tracking is a powerful tool for measuring the effectiveness of your marketing campaigns. By setting up UTM tracking in Google Analytics and using it to track your traffic, you can make informed decisions about how to improve your marketing efforts and drive more conversions. Remember to always use UTM parameters when promoting your content to ensure that you are getting accurate data on the performance of your campaigns.