Google Analytics is an effective tool for monitoring website traffic and user actions. Yet, it does have a drawback as it does not disclose data on certain keywords that users use to search on Google. These keywords are labeled as “not provided” by Google, which can be challenging for marketers seeking to improve their content for particular keywords.
Why Do Keywords Get Classified as Not Provided?
Google started classifying certain keywords as not provided in 2013. The reason for this was to protect user privacy and prevent hackers from accessing sensitive information about users’ search queries.
How to Unlock Not Provided Keywords
There are several ways to unlock not provided keywords in Google Analytics. Here are some of the most effective methods:
- Use Google Webmaster Tools: Google Webmaster Tools provides information about search queries that users have used to find your website. You can use this data to identify which keywords are being classified as not provided in Google Analytics.
- Use Google Ads Keyword Planner: The Google Ads Keyword Planner tool allows you to see the search volume and competition level for specific keywords. By using this tool, you can identify which keywords are being classified as not provided in Google Analytics and optimize your content accordingly.
- Use Third-Party Tools: There are several third-party tools available that can help you unlock not provided keywords in Google Analytics. Some of the most popular tools include SEMrush, Ahrefs, and Moz Keyword Explorer.
Conclusion
Unlocking not provided keywords in Google Analytics can be a challenging task, but it is essential for optimizing your content and improving your search engine rankings. By using the methods outlined above, you can identify which keywords are being classified as not provided and take steps to optimize your content accordingly.