Google Analytics is a highly effective tool for monitoring online measurements. Despite popular belief, this same tool can also be used to track metrics for your Facebook page. We will provide a step-by-step guide on how to implement Google Analytics for your Facebook page in this blog post.
Step 1: Create a Google Analytics Account
If you don’t already have a Google Analytics account, you will need to create one. Visit the Google Analytics website and sign up using your Google account.
Step 2: Set Up a New Property
Once you’re logged into Google Analytics, you’ll need to set up a new property for your Facebook page. This can be done by clicking on the Admin button, and then + Create Property.
Step 3: Get Your Tracking ID
After setting up the new property, you’ll need to retrieve your tracking ID. This can be found in the Tracking Info section under Property.
Step 4: Install Google Analytics on Your Facebook Page
Unfortunately, Facebook does not allow installing Google Analytics directly onto your page. But, a workaround to this is to use a third-party app which can integrate Google Analytics with your Facebook page.
One such app is Static HTML – Thunderpenny. Once you have installed this app, you can use it to create a tab on your Facebook page. Then, you can place your Google Analytics tracking code into the HTML of the page associated with this tab.
<code>
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'auto');
ga('send', 'pageview');
</script>
</code>
Make sure to replace ‘UA-XXXXXXXX-X’ with your own Google Analytics Tracking ID.
Step 5: Monitor Your Analytics
Now, you are all set! You can monitor the user activity on your Facebook page through your Google Analytics Dashboard. Just keep in mind that you’ll only be tracking the activity on the tab where your Google Analytics code is installed.
We hope this guide helps you get a better understanding of your Facebook page’s performance. With Google Analytics, you can gain insights that can be crucial to improve your page’s content strategy, user engagement, and overall growth.