In the present day, we will explore the realm of SEO optimization with the assistance of Yoast Premium, one of the finest tools currently on the market. This piece will provide guidance on how to utilize Yoast Premium to enhance your website’s search engine optimization.
Setting Up Yoast Premium
Before we begin, ensure you have Yoast Premium installed on your website. If not, head over to their official website, purchase a license and install it on your WordPress website.
Post/Page Analysis
One of the main features of Yoast Premium is the post/page analysis. This feature analyzes your posts or pages and provides valuable feedback on the SEO optimization level. To use this feature:
- Go to the edit page for any post or page on your WordPress site.
- In the ‘Yoast SEO’ box below the editor, you’ll see an analysis of your page.
- The analysis will highlight some key areas such as keyword usage, readability score, and internal links.
- You can then make necessary adjustments based on the feedback provided.
Keyword Optimization
With Yoast Premium, you can optimize for keywords, key phrases, synonyms, and related keywords. So, how do you go about this?
- In the ‘Yoast SEO’ box, under the ‘Focus keyphrase’ field, enter your primary keyword.
- Next, enter your synonyms and related keyphrases in the respective fields.
- Yoast Premium will then analyze your content based on these keyphrases and synonyms, providing you with insightful feedback.
Redirect Manager
Yoast Premium comes with a Redirect Manager which enables you to easily manage 301 redirects – a tool that can be very useful when you delete pages, move your website, or change the URL of a post. Here’s how to use it:
- Go to ‘SEO’ > ‘Redirects’ from your WordPress dashboard.
- In the ‘Redirects’ page, you can add new redirects, modify existing ones, or import/export redirects.
Internal Linking Suggestions
Yoast Premium also provides internal linking suggestions to help improve your site structure. This feature can be found in the ‘Yoast SEO’ box when editing a post or page. Use the suggested links to better interconnect your content, improving navigation and SEO.
Content Insights
This feature provides insights into your content, showing you the 5 words or phrases you use most on your page. To use this feature, simply check the ‘Insights’ tab in the ‘Yoast SEO’ box.
Finally, remember that while Yoast Premium is an incredible tool for SEO, it’s not a magic wand. You still need to put in efforts in creating quality content and following SEO best practices. Happy optimizing!