How To View Google Analytics For A Website

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If you are a website owner, it is important to have an understanding of how your users engage with your site. Google Analytics is a fantastic free resource that offers comprehensive data on your website’s traffic, user engagement, conversion rate, and more. This guide will walk you through the steps of accessing and viewing Google Analytics for your website.

Create a Google Analytics Account

Before you can view analytics for your website, you first need a Google Analytics account. Go to Google Analytics and click on the Create Account button. Follow the prompts to set up your account.

Set Up a Property in Google Analytics

A property represents your website and is the entity to which Google Analytics collects data. To set up a new property:

  1. Sign in to your Google Analytics account.
  2. Click Admin, and navigate to the desired account under the account column.
  3. In the property column, click +Create Property.
  4. Enter a name for the property, select the time zone and currency, then click Next to create the property.

Set Up a Reporting View in Google Analytics

The reporting view is where you access reports, analysis tools, and other features. To set up a reporting view:

  1. In the VIEW column, click +Create View.
  2. Select the view type: Website or Mobile app.
  3. Enter a name for the view, select the time zone, then click Create View.

Adding the Tracking Code to Your Website

Now, you need to add the Google Analytics tracking code to your website. This is what allows Google Analytics to monitor your site’s traffic.

Navigate to the Admin area, select the appropriate Account and Property, then click on Tracking Info and Tracking Code.

You will see a box containing the Google Analytics tracking code. It will look similar to the following:

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
  ga('create', 'UA-XXXXX-Y', 'auto');
  ga('send', 'pageview');
</script>

Copy this code and paste it into every webpage you want to track. It should be placed before the closing </head> tag in your HTML.

Viewing Google Analytics Data

Once you have finished setting up Google Analytics and the tracking code has been added to your website, you can start viewing your Google Analytics data!

Just log into your Google Analytics account, select the appropriate account and property, and click on Realtime, Audience, Acquisition, or any of the other options on the left-hand side to view various types of data.

And there you have it! You’re now equipped to view Google Analytics for your website. As you get more comfortable with the tool, you’ll be able to extract more insights and data that can help drive your website’s strategy and growth.