How To View Mailerlite On Google Analytics

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MailerLite is a popular email marketing platform that allows businesses to create and send newsletters, automated emails, and other types of email campaigns. However, if you want to track the performance of your MailerLite campaigns in Google Analytics, there are a few steps you need to take.

Step 1: Create a Custom Dimension

The first step is to create a custom dimension in Google Analytics. This will allow you to track the performance of your MailerLite campaigns by assigning a unique identifier to each email sent.

  1. Log in to your Google Analytics account and navigate to the Admin section.
  2. Click on the property for which you want to create a custom dimension.
  3. Under the Custom Definitions tab, click on Custom Dimensions.
  4. Click on the +New Custom Dimension button.
  5. Enter a name for your custom dimension and select the scope as Hit or Session.
  6. Save your changes.

Step 2: Set Up MailerLite Integration

The next step is to set up the integration between MailerLite and Google Analytics. This will allow you to track the performance of your MailerLite campaigns in real-time.

  1. Log in to your MailerLite account and navigate to the Integrations section.
  2. Click on the Google Analytics integration and enter your Google Analytics tracking ID.
  3. Save your changes.

Step 3: Create a Segment

The final step is to create a segment in Google Analytics that will allow you to view the performance of your MailerLite campaigns. This will help you identify which emails are performing well and which ones need improvement.

  1. Log in to your Google Analytics account and navigate to the Audience section.
  2. Click on the +New Segment button.
  3. Enter a name for your segment and select the custom dimension you created earlier as the primary dimension.
  4. Save your changes.

Conclusion

By following these steps, you can easily track the performance of your MailerLite campaigns in Google Analytics. This will help you make informed decisions about your email marketing strategy and improve your overall results.