UTM, also referred to as Urchin Tracking Module, is a method utilized by Google to monitor distinct URLs for online promotional campaigns. It is an excellent resource for evaluating the effectiveness of particular marketing techniques, comprehending user activity, and an essential aspect of internet marketing. However, if you’re unsure how to access your UTM parameters in Google Analytics, you have come to the correct blog post for guidance.
Step 1: Accessing Google Analytics
First and foremost, log into your Google Analytics account. If you don’t have an account yet, don’t worry; creating one is easy and free. Once you’re logged in, navigate to your website’s profile.
Step 2: Selecting the Right Report
In the Google Analytics Dashboard, on the left-hand side, click on the Acquisition tab. Then click on All Traffic and finally Source/Medium.
Step 3: Locating Your UTM Parameters
Now, you’re in the right place to view your UTM parameters. In the Source/Medium report, you will see your UTM parameters listed in the first two columns. Each row represents a different source/medium pair.
Step 4: Understanding the Data
The data in these columns represents where your visitors are coming from (the source, such as a search engine or social media site) and the medium (like a marketing campaign).
Viewing Campaign Data
If you want to view data from a specific campaign, you can do so by using the “campaign” dimension. To do this, go back to the Acquisition tab, then Campaigns, and finally All Campaigns. Here, you will see a list of all your campaigns and relevant associated data.
Conclusion
This is just a basic overview, but it should give you a solid start on understanding how to view UTM parameters in Google Analytics. Remember, the key to effective digital marketing is continual learning and adaptation. Keep exploring and learning more about Google Analytics and you’ll become a master in no time.