How To Do Google Analytics For A Website

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Google Analytics is a highly effective tool that offers useful insights into the performance of your website, as well as user behavior and the effectiveness of your marketing efforts. In this blog post, we will guide you through the process of setting up Google Analytics for your website.

Step 1: Create a Google Analytics Account

If you don’t already have a Google Analytics account, the first step is to create one. Go to the Google Analytics website and click on the Create Account button. Follow the prompts to create your account. Remember to keep your account details safe as you will need them later.

Step 2: Set Up a Property in Google Analytics

A property represents your website or app and is the collection point in Analytics for the data from your site or app. To set up a new property:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the account and property to which you want to add the property.
  3. In the PROPERTY column, click Create Property.
  4. Fill out the property details needed.

Step 3: Set Up a Reporting View in Google Analytics

Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.

Step 4: Add the Tracking Code to Your Website

Once you have set up your account, property, and view, Google Analytics will provide you with a tracking code to add to your website. This code needs to be added to every page you want to track.

The Google Analytics tracking code should look something like this:

    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

    ga('create', 'UA-XXXXX-Y', 'auto');
    ga('send', 'pageview');

Step 5: Check Your Setup

After adding your tracking code to your website, it’s important to check that Google Analytics is correctly set up and receiving data. This can be easily done directly from your Google Analytics account.

Conclusion

Setting up Google Analytics for your website isn’t overly complex and the insights it provides are definitely worth the effort. Analyzing this data will allow you to make data-driven decisions, increasing the effectiveness of your website and boosting your online success.