How To Make Google Analytics Ccpa Compliant

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Businesses must prioritize ensuring their data analytics tools adhere to the California Consumer Privacy Act (CCPA) since its implementation. Luckily, Google Analytics, a highly popular data tool, can be made compliant with CCPA by following a few straightforward measures. This informative blog post will walk you through the necessary steps.

What is the CCPA?

The CCPA is legislation that seeks to ensure privacy rights for consumers in California. It gives Californians the right to know what personal information is being collected about them, who is collecting it, and how it is being used. It also allows them to refuse the sale of their personal information.

Steps to Make Google Analytics CCPA Compliant

Step 1: Anonymize IP Addresses

Under CCPA, IP addresses are considered personal information. So, to be compliant, you need to anonymize the IP addresses of your site visitors. You can do this using the _anonymizeIp function in Google Analytics.

Here is an example of how to use it:

        
        ga('set', 'anonymizeIp', true);
        


Step 2: Disable Data Sharing


To further protect user data and comply with CCPA, you should disable data sharing settings in Google Analytics. To do this, follow these steps:


    

  1. Go to the ‘Admin’ tab in your Google Analytics account.
    2. 

  2. Under the ‘Account’ column, click on ‘Account Settings’.
    3. 

  3. Under the ‘Data Sharing Settings’ section, uncheck all the boxes.
    4. 

  4. Click on the ‘Save’ button to save the changes.
    5. 



Step 3: Update Your Privacy Policy


Under the CCPA, you must disclose any information collection and sharing practices. This includes the use of tools like Google Analytics. Therefore, your privacy policy should mention that you use Google Analytics, what data it collects, and how users can opt out.


Conclusion


Making your Google Analytics CCPA compliant might seem a bit daunting, but by following the steps outlined above, you can ensure compliance with the law. Remember, not being compliant can lead to serious fines and damage to your company’s reputation. So, it’s better to be safe than sorry!