For digital marketers, a critical function involves the effective management of Facebook advertisement accounts. Utilizing Facebook Business Manager can simplify this task, offering improved management of your advertising campaigns. In this piece, I’ll provide a step-by-step tutorial on integrating an advertisement account into Facebook Business Manager.
Why use Facebook Business Manager?
Before we dive into the steps, it’s important to understand the benefits of using Facebook Business Manager. This tool allows you to manage multiple ad accounts, pages, and people all in one place. It provides better security and control over your assets, simplifies collaboration with team members or agencies, and offers powerful analytics and insights.
Step 1: Accessing Facebook Business Manager
First, you need to access Facebook Business Manager. Open your web browser and go to https://business.facebook.com/. If you haven’t already, log in to your Facebook account. Once logged in, click on the menu icon in the top-left corner and select “Business Settings” from the dropdown menu.
Step 2: Adding an Ad Account
In the Business Settings menu, click on “Accounts” located in the left sidebar. Then, choose “Ad Accounts” from the dropdown menu. Click on the blue “+ Add” button to add a new ad account.
Step 3: Selecting Account Type
A popup window will appear, asking you to choose the type of ad account you want to add. You can either select “Create a new ad account” or “Request access to an ad account.” If you’re creating a new ad account, follow the instructions and provide the necessary information. If you want to request access to an existing ad account, enter the ad account ID or the email address associated with it and click “Request Access.”
Step 4: Assigning People and Partners
Once you’ve added the ad account, you’ll be prompted to assign people or partners to it. You can select existing Business Manager users or add new users by entering their email addresses. It’s important to assign the appropriate roles to ensure the right level of access and permissions for each user.
Step 5: Verifying Your Ad Account
Facebook may require you to verify your ad account before you can start using it. Follow the instructions provided to complete the verification process, which may include providing business documents or verifying your payment method.
Conclusion
Adding an ad account in Facebook Business Manager is a straightforward process that allows you to centralize and manage your advertising efforts effectively. By following the steps outlined in this article, you can easily set up and organize your ad accounts within the platform. Embrace the power of Facebook Business Manager to unlock advanced targeting options, track your campaign performance, and collaborate seamlessly with your team.