The Facebook pixel is an instrument designed to assist companies in monitoring their website traffic and turning those visitors into patrons. It enables you to observe the volume of traffic on your site, the activities visitors engage in, and whether they proceed to make a purchase. For those who are deploying Facebook advertising, integrating the pixel is essential for measuring the success of your campaigns.
Step 1: Open Your Website
The first step in checking if your Facebook pixel is installed is to open your website. You can do this by typing your website URL into a web browser and hitting enter.
Step 2: Inspect the Page Source
Once you’re on your website, right-click anywhere on the page and select “Inspect” or “Inspect Element” from the menu that appears. This will open a panel on your screen that shows the website’s code.
Step 3: Search for the Facebook Pixel Code
Within the page source, use the search bar to look for “facebook pixel” or “fbq”. If you find a line of code that looks like this: fbq('init', 'YOUR_PIXEL_ID');, then your Facebook pixel is installed.
Step 4: Check the Pixel Helper Extension
If you’re still unsure whether or not your Facebook pixel is installed, you can also check using the Pixel Helper extension for Chrome. Install the extension and then visit your website. If the extension shows a green checkmark next to “Facebook Pixel”, then your pixel is installed.
Conclusion
Checking if your Facebook pixel is installed is an important step in ensuring that your Facebook ads are performing well. By following these simple steps, you can quickly determine whether or not your pixel is installed and take action if it’s not.