How To Check If Facebook Pixel Is Working Shopify

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The Facebook pixel is an effective instrument for tracking conversions and enhancing your advertising efforts. However, ensuring its proper functionality on your Shopify store is crucial. This guide will demonstrate the steps to verify the operation of the Facebook pixel on Shopify.

Step 1: Install the Facebook Pixel Helper Extension

The first step in checking if Facebook pixel is working on Shopify is to install the Facebook Pixel Helper extension. This extension will help you troubleshoot any issues with your pixel and ensure that it’s working properly.

How to Install the Facebook Pixel Helper Extension

  1. Open Google Chrome and go to the Chrome Web Store.
  2. Search for “Facebook Pixel Helper” and click on the extension.
  3. Click on “Add to Chrome” and then “Add extension” to install it.

Step 2: Check Your Facebook Pixel Code

Once you’ve installed the Facebook Pixel Helper extension, the next step is to check your Facebook pixel code. This will help you ensure that the code is properly installed on your Shopify store and that it’s working correctly.

How to Check Your Facebook Pixel Code

  1. Open Google Chrome and go to your Shopify store’s website.
  2. Click on the Facebook Pixel Helper extension icon in the top right corner of your browser window.
  3. Look for a green checkmark next to “Facebook Pixel” to confirm that your pixel code is working properly.

Step 3: Check Your Facebook Ads Manager

The final step in checking if Facebook pixel is working on Shopify is to check your Facebook Ads Manager. This will help you ensure that your pixel is sending data to Facebook and that it’s being used to optimize your ad campaigns.

How to Check Your Facebook Ads Manager

  1. Log in to your Facebook account and go to the Facebook Ads Manager.
  2. Click on “Pixels” in the left-hand menu and then select your pixel.
  3. Look for a green checkmark next to “Pixel Fired” to confirm that your pixel is working properly.

Conclusion

In conclusion, checking if Facebook pixel is working on Shopify is an important step in optimizing your ad campaigns and tracking conversions. By following the steps outlined in this article, you can ensure that your pixel is working properly and that it’s sending data to Facebook for use in your ad campaigns.