The Facebook pixel code is a compact JavaScript snippet that you can incorporate into your website. It enables Facebook to monitor conversions, refine advertisements, and create specific audiences for upcoming advertising initiatives.
Step 1: Create a Facebook Business Account
To generate Facebook pixel code, you need to have a Facebook business account. If you don’t have one yet, go to Facebook for Business and create an account.
Step 2: Create a Facebook Pixel
Once you have a Facebook business account, log in and go to Facebook Ads Manager. Click on the three horizontal lines in the top left corner of the page and select “Pixels” from the drop-down menu.
Click on the “Create a Pixel” button and give your pixel a name. You can also choose to receive notifications about pixel events by email or text message.
Step 3: Install Facebook Pixel Code
After creating your Facebook pixel, you need to install the code on your website. Facebook provides two types of pixel code: standard and advanced. The standard pixel code is for basic tracking, while the advanced pixel code allows for more customization.
To install the standard pixel code, copy the code provided by Facebook and paste it into the <head> section of your website’s HTML code. Make sure to replace the “YOUR_PIXEL_ID” with your actual pixel ID.
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
To install the advanced pixel code, follow the same steps as above, but use the code provided by Facebook for the advanced pixel. You can also customize the code to track specific events on your website.
Step 4: Verify Facebook Pixel Code
After installing the Facebook pixel code on your website, you need to verify that it is working correctly. To do this, go back to Facebook Ads Manager and click on “Pixels” in the left-hand menu.
Click on the name of your pixel and then select “Verify Pixel” from the drop-down menu. Facebook will provide you with a code that you can use to verify that the pixel is working correctly.
Step 5: Use Facebook Pixel Code
Once you have verified that your Facebook pixel code is working correctly, you can start using it to track conversions and optimize your ads. You can also use the pixel to build targeted audiences for future ad campaigns.
Conclusion
Generating Facebook pixel code is a simple process that can help you improve your Facebook advertising efforts. By following these steps, you can create and install your own Facebook pixel code, verify that it is working correctly, and start using it to track conversions and optimize your ads.