The Facebook pixel serves as a potent instrument for businesses to monitor and enhance their ad campaigns. Nevertheless, there may come a time when it’s essential to shift the pixel’s ownership to a different user or account. This article aims to lead you step-by-step through the procedures involved in transferring ownership of a Facebook pixel.
Step 1: Access the Facebook Pixel Helper Extension
The first step in transferring Facebook pixel ownership is to access the Facebook Pixel Helper extension. This extension can be found in the Chrome Web Store or by searching for it directly in your browser.
Step 2: Install and Enable the Extension
Once you have accessed the Facebook Pixel Helper extension, install and enable it if it is not already installed. This will allow you to access the pixel code and make necessary changes.
Step 3: Locate the Pixel Code
After installing and enabling the Facebook Pixel Helper extension, locate the pixel code on your website. The pixel code can be found in the head section of your website’s HTML code.
Step 4: Modify the Pixel Code
Once you have located the pixel code, modify it to include the new owner’s Facebook ID. The Facebook ID can be found in the fbq('init', '[Facebook ID]') section of the pixel code.
Step 5: Save and Test the Changes
After modifying the pixel code, save your changes and test to ensure that the new owner can access the pixel data. You can do this by checking the Facebook Pixel Helper extension or accessing the Facebook Ads Manager.
Conclusion
Transferring Facebook pixel ownership is a simple process that can be completed in just a few steps. By following these guidelines, you can ensure that your pixel data is transferred smoothly and efficiently to the new owner.