Google Ads serves as an effective platform for companies looking to promote their goods and services on the internet. A significant aspect of Google Ads is the option to establish a maximum cost-per-click (max CPC) bid. This bid sets the upper limit on what you are prepared to spend for each ad click. This piece aims to guide you through the process of modifying the max CPC in Google Ads.

Step 1: Log in to Your Google Ads Account

To begin, log in to your Google Ads account and navigate to the campaign you want to edit. Click on the “Settings” tab and then select “Bidding.”

Step 2: Select the Bidding Strategy

In the bidding section, you will see a drop-down menu labeled “Bidding strategy.” Click on this menu and select “Manual CPC” if it is not already selected. This will allow you to set your own max CPC bid.

Step 3: Set Your Max CPC Bid

Once you have selected the manual CPC bidding strategy, you can set your max CPC bid. In the “Maximum cost-per-click” field, enter the amount you are willing to pay for each click on your ad. You can also adjust this bid at any time by returning to this section and changing the value.

Step 4: Save Your Changes

After setting your max CPC bid, be sure to save your changes. Click on the “Save” button in the top right corner of the page to apply your new bidding strategy and max CPC bid.

Conclusion

Changing max CPC in Google Ads is a simple process that can help you optimize your advertising campaign. By setting a maximum cost-per-click bid, you can control how much you are willing to pay for each click on your ad and ensure that your budget is being spent effectively.