Sending a follow-up email is an important part of any sales or marketing campaign. It helps you stay top of mind with your prospects and can often lead to more conversions. In this article, we’ll show you how to send a follow-up email in HubSpot.
Step 1: Create a New Email
To start, log in to your HubSpot account and navigate to the “Email” tab. From there, click on the “Create” button to create a new email.
Step 2: Choose a Template
Once you’ve created a new email, you’ll be prompted to choose a template. HubSpot has a variety of templates available, or you can create your own. Choose the one that best fits your needs and click “Next.”
Step 3: Customize Your Email
Now it’s time to customize your email. You can add images, videos, and other multimedia elements to make your email more engaging. You can also personalize the content of your email by using HubSpot’s merge fields.
Step 4: Schedule Your Email
Once you’ve customized your email, it’s time to schedule when it will be sent. You can choose to send the email immediately or schedule it for a later date and time. HubSpot also allows you to set up a follow-up sequence, which means that if your prospect doesn’t respond to your initial email, HubSpot will automatically send a follow-up email at a predetermined interval.
Conclusion
Sending a follow-up email in HubSpot is easy and can be done in just a few steps. By following these simple instructions, you’ll be able to create engaging emails that will help you stay top of mind with your prospects and increase your conversion rates.