Google Ads is a powerful tool for advertising your business, but there are certain restrictions in place when it comes to promoting medical content. In this article, we will guide you through the process of applying to advertise restricted medical content on Google Ads.
Step 1: Identify Restricted Medical Content
The first step in applying to advertise restricted medical content on Google Ads is to identify what type of content falls under this category. According to Google’s policy, the following types of medical content are considered restricted:
- Prescription drugs and devices
- Abortion-related products or services
- Unapproved pharmaceuticals and supplements
- Sexual enhancement products
- Weight loss products
Step 2: Apply for Certification
Once you have identified the type of medical content you want to advertise, the next step is to apply for certification. Google requires that all advertisers promoting restricted medical content obtain certification before they can run ads on their platform. To apply for certification, follow these steps:
- Log in to your Google Ads account and navigate to the “Settings” tab.
- Click on “Account Settings” and then select “Business Information.”
- Scroll down to the “Restricted Businesses” section and click on “Apply for certification.”
- Fill out the application form with all the required information, including your business name, address, and contact details.
- Submit your application and wait for Google’s response. The approval process may take up to 10 business days.
Step 3: Create Compliant Ads
Once you have obtained certification, you can start creating compliant ads for your restricted medical content. It is important to follow Google’s guidelines and policies when creating these ads to avoid any violations or penalties. Here are some tips to keep in mind:
- Use clear and accurate language in your ad copy.
- Include all necessary disclaimers and warnings in your ads.
- Ensure that your landing page is compliant with Google’s policies and provides relevant information about the product or service being advertised.
Step 4: Monitor Your Ads
After creating your ads, it is important to monitor them regularly to ensure that they are compliant with Google’s policies. You can use the “Policy Center” in your Google Ads account to check for any policy violations or issues with your ads. If you receive a warning or suspension, take immediate action to address the issue and prevent further penalties.
Conclusion
Applying to advertise restricted medical content on Google Ads requires careful planning and attention to detail. By following these steps and adhering to Google’s policies, you can successfully promote your medical products or services while avoiding any violations or penalties.