MailChimp is a widely-used email marketing tool that enables businesses to produce and distribute newsletters, promotional emails, and various other forms of communication to their subscribed users. A significant aspect of MailChimp is its capacity to personalize templates using HTML code.

Getting Started

To begin coding a MailChimp template, you’ll need to first create a new campaign in your MailChimp account. Once you’ve done that, click on the “Design” tab and select “Code Your Own” from the drop-down menu.

HTML Basics

Before diving into the code, it’s important to have a basic understanding of HTML. HTML is a markup language that is used to create web pages and other types of digital content. It consists of tags that are used to structure and format text, images, and other elements on a page.

MailChimp-Specific Tags

In addition to standard HTML tags, MailChimp has its own set of tags that are specific to the platform. These tags allow you to customize various aspects of your email, such as the subject line, sender name, and unsubscribe link.

Coding Your Template

Once you’ve familiarized yourself with HTML and MailChimp-specific tags, it’s time to start coding your template. Begin by creating a new file in your text editor or code editor of choice. You can use any editor that supports HTML, such as Sublime Text or Atom.

Structure Your Template

The first step in coding your MailChimp template is to structure it with the appropriate tags. Start by opening a new file and adding the following code:

“`

…

“`

This code creates the basic structure of your template, including the head and body tags. You can customize the title tag to reflect the name of your email campaign.

Add Content

Now that you have a basic structure for your template, it’s time to add content. Start by adding some text to the body tag:

“`

Hello!

This is my MailChimp template.

“`

You can also add images, videos, and other types of media to your template using standard HTML tags. Just be sure to use the appropriate MailChimp-specific tags for any customizations you want to make.

Test Your Template

Once you’ve added all of your content and made any necessary customizations, it’s time to test your template. In MailChimp, click on the “Preview” tab and select “In Browser” from the drop-down menu. This will open a preview of your email in a new browser window.

Make Adjustments

If you notice any issues with your template, such as formatting errors or broken links, make adjustments to your code and test again until everything looks just right. Once you’re satisfied with your template, save it and use it for future email campaigns.

Conclusion

Coding a MailChimp template can be a powerful way to create customized emails that stand out from the crowd. By following these steps and using HTML and MailChimp-specific tags, you can create a template that reflects your brand and engages your subscribers.