The Facebook pixel serves as an effective instrument for tracking conversions, refining advertisements, and creating specific audience segments for businesses. To integrate the Facebook pixel into your website, locating your pixel code is the initial step. This piece will walk you through the procedure to discover your pixel code on Facebook.
Step 1: Log in to Your Facebook Account
The first step is to log in to your Facebook account. If you don’t have an account yet, you can create one by visiting the Facebook website and following the instructions.
Step 2: Go to Facebook Ads Manager
Once you are logged in, go to the Facebook Ads Manager. You can find it by clicking on the three horizontal lines at the top right corner of your Facebook page and selecting “Ads Manager” from the drop-down menu.
Step 3: Create a Pixel
If you haven’t created a pixel yet, you need to do so. Click on the “Pixels” tab in the left-hand column and then click on the “Create a Pixel” button.
Step 4: Find Your Pixel Code
After creating your pixel, you will see your pixel code. Copy this code and save it somewhere safe. You will need it later when you install the pixel on your website.
Step 5: Install the Pixel on Your Website
To install the pixel on your website, you need to add the pixel code to the header of your website’s HTML code. You can do this by editing your website’s source code or using a plugin if you are using WordPress.
Step 6: Verify Your Pixel
Once you have installed the pixel on your website, you need to verify that it is working correctly. Facebook provides a tool called “Pixel Helper” that helps you do this. Install the extension and visit your website. If the pixel is working correctly, you will see a green checkmark next to each event.
Conclusion
Finding your pixel code on Facebook is easy if you follow these steps. By using Facebook pixel, you can track conversions, optimize ads, and build targeted audiences that will help you grow your business.