How To Get Google Adwords Conversion Tag

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As a marketer, it is essential to monitor your conversions in order to gauge the effectiveness of your campaign. Google AdWords provides a feature known as conversion tagging to assist you in tracking your campaign’s progress. This guide will provide you with step-by-step instructions on how to obtain a Google AdWords conversion tag.

What is a Conversion Tag?

A conversion tag, also known as a conversion tracking tag or pixel, is a piece of code that gets placed on your website. It lets Google AdWords track when someone who has clicked on your ad completes an action that you’ve defined as a conversion. For example, this could be a product purchase, a newsletter sign-up, or a call to your business.

How to Get Google AdWords Conversion Tag

  1. Firstly, log into your Google Ads account. Navigate to the ‘Tools & Settings’ cog in the top right of your dashboard and select ‘Conversions’ from the drop-down menu.

  2. In the next screen, click on the ‘+ Conversion’ button and select the type of conversion you want to track. Fill in the necessary information about the conversion.

  3. After that, Google Ads will generate a conversion tag for you. This script, which is a small piece of JavaScript code, needs to be added to your website’s code.

  4. Copy the conversion tag and paste it between the <head> and </head> tags on the page you want to track conversions.

Implementing the Conversion Tag Code on Your Website

The Google AdWords conversion tag should be added directly to your website’s HTML. Here is an example of what the conversion tag might look like:

    &lt;script&gt;
    gtag('config', 'AW-CONVERSION_ID');
    &lt;/script&gt;
    




Replace ‘AW-CONVERSION_ID’ with your actual conversion ID from Google Ads. This ID is unique to your AdWords account, so it’s important to keep it confidential. 


Conclusion


Conversion tags are vital for understanding how well your campaigns are performing. By tracking the actions users take after clicking on your ads, you can fine-tune your marketing strategies and make more informed decisions about your campaigns. So, don’t wait! Start implementing Google AdWords conversion tags on your website today.