How To Get Google Analytics Code

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Google Analytics is an essential tool for anyone who wants to understand the traffic coming into their website. It provides detailed statistics about a website’s traffic and traffic sources and measure conversions and sales. The first step in starting your Google Analytics journey is to get your Google Analytics Code. Follow this simple guide:

Step 1: Create an Account or Sign In

First off, visit the Google Analytics homepage and sign in with your Google account. If you don’t have one, you will need to create a new account.

Step 2: Set Up a Property in Your Analytics Account

A property represents your website or app, and is the collection point in Analytics for the data from your site or app. Click on ‘Admin’, and in the account column, click ‘+Create Account’.

Step 3: Configure Your Property

Enter a name for your account, check the appropriate boxes for the data you want to share with Google, and then click ‘Next’. Follow the prompts to enter the details of your website or app and click ‘Create’.

Step 4: Install Your Tracking Code

Once you’ve set up your property, Google Analytics will provide you with a tracking code. This is the code you’ll need to install on your website in order to start tracking visitor data. It will look something like this:

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXX-X"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'UA-XXXXXXXX-X');
</script>

Replace the ‘UA-XXXXXXXX-X’ part with your own unique tracking ID. This code should be placed before the closing </head> tag in your HTML code.

Step 5: Verify Your Setup

To ensure the tracking code is working correctly, you can check your tracking code setup in your Google Analytics account or view the source of your web page to confirm that the tracking code appears.

And voila! You are now ready to start tracking your website traffic with Google Analytics. Remember, data accuracy is key in digital analytics, so ensure your tracking code is installed properly.