MailChimp is a popular email marketing platform that allows businesses to send surveys to their subscribers. In this article, we will guide you through the process of creating and sending a survey using MailChimp.
Step 1: Create a New Campaign
To start, log in to your MailChimp account and click on the “Create” button. From there, select “Email” as the campaign type and choose “Regular” as the email type.
Step 2: Add a Subject Line
Next, add a subject line for your survey. This is the first thing that your subscribers will see when they receive your email, so make sure it’s clear and engaging. You can also include a preheader text to give your subscribers a sneak peek of what’s inside the email.
Step 3: Add Survey Questions
Now that you have created a new campaign, it’s time to add your survey questions. Click on the “Design” tab and select “Survey” from the drop-down menu. From there, you can choose from a variety of question types, including multiple choice, open-ended, and rating scales.
Step 4: Customize Your Survey
Once you have added your survey questions, you can customize the look and feel of your survey by changing the background color, font style, and other design elements. You can also add images or videos to make your survey more engaging.
Step 5: Preview Your Survey
Before sending your survey, it’s important to preview it to ensure that everything looks and functions as intended. Click on the “Preview” button in the top right corner of the screen to see how your survey will appear to your subscribers.
Step 6: Send Your Survey
Once you are satisfied with your survey, it’s time to send it out. Click on the “Send” button in the top right corner of the screen and select your desired sending options. You can choose to send your survey immediately or schedule it for a later date.
Conclusion
Sending a MailChimp survey is a great way to gather feedback from your subscribers and improve your email marketing strategy. By following these simple steps, you can create and send a survey that engages your audience and provides valuable insights for your business.